Recent Changes

{levi's essay outline.docx}
{Levi's comparison.docx}
{fashion evaluation.pptx}
When handing in your final Levi's controlled assessment, don't forget this is accompanied by your clothing range advert AND the planning and evaluative commentary of your clothing advert. Though it is not expected that you spend as much as time on this ancillary task as your main advertising campaign task, we still need to show explain how you got your idea for your brand and how you used the Levi's advertising campaign and any others we have looked into to influence your production.
Here is a reminder of what must be included in your ad campaign (just like in your Rebel essay when you produced dvd covers and posters).

Holly, Annabel, Bonnie, Emily - clip from a tv programme
I will help each of you with your individual projects and you will all have to cover all areas of production:
LIST -
Must include research into the key media concepts - Forms and Conventions, Audience, Institution and Representation
First two weeks research and planning (up to half term) 30 marks
production diary - October 1st today we .....
when you've narrowed down your idea you need to look at your competition and ppt it
questionnaire for your audience of all your ideas, names, style etc, survey monkey
who is your audience and what do they want? How will you incorporate their ideas into your final product.
what kind of institution would produce your media project? What other products does that media company produce?
how will your locations and characters be represented? How will they come across?
flat plans (drawings), pictures of ideas, settings, characters
shooting schedules

Holly, Annabel, Bonnie, Emily - clip from a tv programme
I will help each of you with your individual projects and you will all have to cover all areas of production:
- FirstTASK LIST -
First two weeks 30 marks
production diary - October 1st today we .....
powerpoint set up with lots of brainstorm ideas of similar products - ie magazines, film genres etc
when you've decided on your project you must annotate forms and conventions of your chosen project ie magazine contents pages,
other film trailers etc and analyse them
when you've narrowed down your idea you need to look at your competition and ppt it
questionnaire for your audience of all your ideas, names, style etc, survey monkey
flat plans (drawings), pictures of ideas, settings, characters
shooting schedules
look and style, logos, colours, themes etc
Treatment - when approved by Miss Brookes write a treatment of your idea
- Production 60 marks
- Evaluation of finished product 30 marks (finish by Christmas)

Amy, Kyra - magazine
Jimmy, Stephen, Leia, Leah, Ellie - Cross media
Holly, Annabel, Bonnie, Emily - clip from a tv programme
I will help each of you with your individual projects and you will all have to cover all areas of production:
- First two weeks research and planning (up to half term) 30 marks
powerpoint set up with lots of brainstorm ideas of similar products - ie magazines, film genres etc
- Production 60 marks
- Evaluation of finished product 30 marks (finish by Christmas)

Megan, Poppy, Lucy - Cross media
John, Chloe, Jess - Music video
Shannon - ?Film clip - horror
Toby, Joe, Chris - Film trailer
Reagan,Opening of film superhero
Reagan, Daisy, Demi, Alannah - cross media topicsmusic magazine
Amy, Kyra, EllieKyra - cross mediamagazine
Jimmy, Stephen, Leia, LeahLeah, Ellie - Cross media
I will help each of you with your individual projects and you will all have to cover all areas of production:
- First two weeks research and planning (up to half term) 30 marks

NEW BRIEFS NEW GROUPS
Katie, Georgia, Tommy - Cross Media
Megan, Poppy, Lucy - Cross media
John, Chloe, Jess - Music video
Ben, Jack, Rio, Shannon - ?
Toby, Joe, Chris - Film trailer
Reagan, Daisy, Demi, Alannah - cross media topics
Amy, Kyra, Ellie - cross media
Jimmy, Stephen, Leia, Leah -
I will help each of you with your individual projects and you will all have to cover all areas of production:
- First two weeks research and planning (up to half term) 30 marks
- Evaluation of finished product 30 marks (finish by Christmas)
You will all get similar marks for your production but your contributions will be judged in terms of research and planning and your evaluation will be individual too.
{ocr_9993_kd_gcse_spec.pdf} p68p18
WELCOME BACK MEDIA MEISTERS!!! HOPE YOU ALL HAD SOME FUN AND RESTED THIS SUMMER HOLIDAY.
NEXT TWO WEEKS:

I will help each of you with your individual projects and you will all have to cover all areas of production:
- First two weeks research and planning (up to half term) 30 marks
60 marks
- Evaluation of finished product 30 marks (finish by Christmas)
You will all get similar marks for your production but your contributions will be judged in terms of research and planning and your evaluation will be individual too.
{ocr_9993_kd_gcse_spec.pdf} p68
WELCOME BACK MEDIA MEISTERS!!! HOPE YOU ALL HAD SOME FUN AND RESTED THIS SUMMER HOLIDAY.
NEXT TWO WEEKS:

NEW BRIEFS NEW GROUPS
I will help each of you with your individual projects and you will all have to cover all areas of production:
- First two weeks research and planning (up to half term) 30 marks
- Production 60 marks
- Evaluation of finished product 30 marks (finish by Christmas)
You will all get similar marks for your production but your contributions will be judged in terms of research and planning and your evaluation will be individual too.
WELCOME BACK MEDIA MEISTERS!!! HOPE YOU ALL HAD SOME FUN AND RESTED THIS SUMMER HOLIDAY.
NEXT TWO WEEKS:
Finishing controlled assessments (what's that?) Your Levi's essay. Remember to keep referring to gender representations. These will be marked and you will be able to make improvements on these.
Finishing your powerpoints and clothing adverts.
AND EVALUATION.
USE
USE LIST BELOW LEVI'S PROJECT.
HOMEWORKS SUMMER TERM DUE EVERY WEDNESDAY ON MY DESK OR STUDYWIZ
I CAN'T STRESS HOW IMPORTANT IT IS THAT YOU WRITE ABOUT EVERY STAGE AND WHAT IT HAS TAUGHT YOU
27th June - Shooting schedule, practise photos
4th July - Complete adverts
11th July - Evaluation {fashion evaluation.pptx}
18th July - Controlled assessment {levi's essay outline.docx}
FASHION COURSEWORK - YOUR POWERPOINT MUST INCLUDE RESEARCH, PLANNING, SHOOTING SCHEDULE, FINAL ADVERT AND EVALUATION
PRINT OFF AND HAND TO MISS.
Please start a powerpoint which will contain a number of slides of research, planning and then creating your own fashion campaign. In this project, you shall be working individually.
Gender representations and stereotypes

Modern Family scheduling -
http://www.locatetv.com/tv/modern-family/schedule#01-Oct-2012
Sky
http://en.wikipedia.org/wiki/Sky1
Read articles and number and write up the pleasures it states the programme provides.
3) Discuss the way in which gender and power are portrayed in this clip.
Hopefully see you soon. James and Reece proper answers please! Scroll down for tips on each question.
Feb 20thModern Family task - print out.
For Section B
Audience
Candidates should be prepared to analyse and discuss the following:
• Mass and niche audiences
• How a text addresses its audiences
• The pleasures a text offers its audiences.
Candidates should be able to identify texts aimed at the mass audiences and those aimed at niche audiences.
They should be able to analyse how specific texts address their audiences, for example:
• The points of recognition or identification offered (think when Phil rolls his eyes at us or they are on the couch as if in counselling and only we can see it)
• Addressing the audiences’ lifestyles, concerns and aspirations (relateable themes)
• Addressing audiences as passive consumers or active contributors (how do we get involved?)
• Whether the audience is placed in position of power (eg positioned as omniscient). Do we know more than the other characters?
They should be able to discuss the pleasures of the texts for different audiences. Pleasures for different age groups, genders etc
They should be able to give textual examples from a minimum of two texts within a genre.
Institution
Candidates should be prepared to analyse and discuss the following, as appropriate to the
channels/stations and texts studied:
Institutional contexts:
• The media channels‘/stations’ brand identities
• The media channels’/stations’ethos and histories (only relevant if they affect programmes)
• Regulatory (eg Public Service Broadcasting) requirements
• The media channels’/stations’ target audiences.
Institutional contexts need only be discussed insofar as they illuminate the institutions’ choice of texts;
they should not be studied independently of the texts.
Contexts of transmission:
• Targeting audiences
• Placement between texts
• Scheduling (eg stripping schedules)
• Competition between institutions
• Repeating texts on related channels/stations
• Releasing in different formats
• Offering texts on demand.
Candidates will not be expected to produce generalised essays about scheduling, but explanations of how and why the institutions have transmitted the texts they are studying in specific time slots
HAPPY NEW YEAR 11s, very important year for you all, make the right choices get the best grades, leave everything else for the summer.
I am offering you the following production choices. You may work in twos or threes, some people prefer to work alone and that is fine just be aware that your workload will be heavier.
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