Aims and Learning Outcomes

The aims of this specification are to encourage candidates to be inspired, moved and challenged

by following a broad, coherent, satisfying and worthwhile course of study and gain an insight into a

broad range of media. It also aims to prepare candidates to make informed decisions about further

learning opportunities and career choices.

This specification will enable candidates to:


Develop enquiry, critical thinking and decision-making skills through the study of media texts, audiences and institutions

Develop their appreciation and critical understanding of the media and its role in their daily lives

Develop their practical skills through opportunities for personal engagement and creativity

Understand how to use media key concepts to analyse media texts and their contexts.